Natan Sharansky

A humbling experience.

Strategy
Research
Copywriting
Book Design
Event Design

To celebrate the end of Natan Sharansky’s tenure as Chairman of The Jewish Agency for Israel, we were asked to design and write a coffee-table book as a gift for guests at a tribute dinner. How do you summarize the life of a man who has worn so many hats: freedom fighter, refusenik, Israeli government official, and Medal of Freedom recipient? To add to the challenge, Natan is very humble and hates the spotlight “He would rather shine the light on others,” we were told, yet the dinner was being held at Cipriani 25 in New York City—a far cry from the gulag, where Natan was imprisoned for nine years. The solution was a gritty design aesthetic that matched Natan’s no frills, no fear attitude.