Staples Workplace Series
Rethink your office from the chair up.
The perception among business customers is that buying an office chair from Staples is something you do only if you’re on a budget or if quality and style aren’t high on your priority list. That changed with the introduction of the Workplace Series, their first entry into the contract furniture space. A line of chairs that are great looking, highly configurable, and won’t set you back thousands of dollars. The marketing materials and website in support of the launch—created in partnership with McCann—had to telegraph style and quality. Make yourself comfortable and check out the work.
The goal was to change the perception of Staples as more than just the place you go when you need a chair of last resort.