Art Lives Here
Virginia MOCA is a contemporary art museum located down the road from Virginia Beach. Part down-to-earth ethos, part exceptional art of national resonance, Virginia MOCA is home to the vibrant art of today, as well as a welcome to what art can be.
Partnering with the museum’s leadership to develop a new, multi-faceted identity to work across a multi-media world, we were excited to take on difficult challenges, such as putting into words the elusive experience that is the inner world of art, to releasing pre-conceived notions about what a museum is and what function it should hold in society. After an extensive process, Shavrick & Partners developed a new brand, its voice, website, and social media guidelines to open dialogue, celebrate art and make in-roads on sticky wicket issues—to talk social justice, race, oppression, local stigma, and the marginalized artist.
“The museum is incredibly fortunate and thankful to have found such smart, thoughtful, and dedicated partners in David Shavrick and his team.”
— Gary Ryan, CEO & Director, Virginia MOCA