Chalkless

Rebranding grip.

Strategy
Brand Identity
Copywriting
UX/UI
package design
social media
Video production

Chalkless Grip Enhancer transforms one of the most fundamental, yet underappreciated, aspects of sports performance: grip. Unlike any other product on the market in both its form and feel, Chalkless needed to make clear that its grip enhancer isn’t just better; it’s a true game-changer.

Shavrick & Partners worked with Chalkless to articulate the gritty, yet scientific, essence of their vision into an identity system that enhances performance at every touchpoint—from packaging and display to website and collateral. The result is the arrival of a radically different player in the sports performance landscape.