Carhartt
Spring forward.
Design
Art direction
PRINT PRODUCTION
Carhartt’s Spring Catalog was built around the idea that its clothing and gear can keep everyone dry and comfortable during the ever-changing weather of the 92 days of spring. The book takes the customer on a trip from day one of Spring through the varied weather conditions one might face throughout the season: rain, sleet, snow, heat and cold. Contrasting layouts show the gear being put through its paces, featuring thoughtful typography, photography and design that elevate the Carhartt brand.
Spring is unpredictable. The only season to be bookended by equally blistering cold and heat.
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