Albermarle

Committed to building a more resilient world.

Strategy
RESEARCH
Copywriting
INFOGRAPHICS
UX/UI

Albemarle is one of the world’s leading providers of lithium, bromine, and other essential elements that are used in a wide range of applications, from EVs to fire safety, to life-saving medicines, and more. In close collaboration with our partner, MGX, we crafted a new global website platform capable of presenting this complex but critically important story.

By bringing together stakeholders from across countries and corporate functions, we compressed the development of the strategic roadmap, content strategy, and UX/UI design into months instead of years. We harnessed AI and automation for research, content audits, rapid prototyping, testing, and design exploration. This enabled us to launch the global site alongside localized versions for key markets. The new platform presents Albemarle as a global innovator, working every day to build a more resilient world with critical, responsibly produced elements that are transforming global mobility, energy, connectivity and health.

We conducted UX research for 19 types of visitors to develop task analyses and 4 personas.

The results informed a digital roadmap, content strategy and KPIs.

“By architecting a hybrid localization framework, we scaled a single, mission-driven global brand narrative for Albemarle on critical minerals and sustainability, while delivering genuine local relevance and country-specific user experiences.”

— JANE LINDNER, S&P CHIEF STRATEGY OFFICER