Newtopia

Healthy habits reimagined.

Strategy
Brand Identity
Copywriting
UX/UI
APP DESIGN

Newtopia’s mission to promote better health through habit change relied exclusively on live interactions between its personal wellness coaches and program participants –a business model that’s difficult to scale. Shavrick & Partners was asked to help grow the business without growing the workforce. The solution was a best-in-class mobile app that combined fitness and nutrition tracking with behavioral economics.

Our personalized, algorithm-driven digital experience was designed specifically to provide participants more autonomy over their health journey, while offering contextualized guidance from coaches every step of the way. We delivered a robust digital toolbox to ensure enrollment and onboarding, goal setting and progress monitoring, video conferencing and live chat, nutrition and activity tracking, third-party device, and app integration. Along the way, we also refined the Newtopia brand identity and guidelines.

An expanded identity system to fuel Newtopia’s growth in the years to come.