Our presentation at the 2021 Innov8rs Connect Unconference.

Thanks to rapid advances in tools and techniques, the barriers to exploring new ideas and making them happen have never been lower for organizations. At the same time, this swiftness of change means that modern discovery practices are developing well ahead of where most teams operate today.

In this session from the 2021 Innov8rs Connect Unconference, S&P's Scott McDonald and Anuraag Verma of Feedback Loop share stories of how large, legacy organizations are operating at the forefront of modern research and experimentation; maneuvering like startups to identify their most promising growth opportunities and test more ideas faster. We look at the increasing frequency of customer contact, the variety of methods they’re using and the results they’re achieving.

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Published by Scott McDonald in Entrepreneurship, Innovation, Product and Service Design